Urbanest are one of the leading providers of high-end student accommodation, with properties in various ‘Zone 1’ locations across London. The new Vauxhall site, which opened in September 2018, is home to almost 400 bedrooms, spanning across 31 floors.
Vista Digital were tasked with creating digital prints for all 396 bedheads, with each bedhead being over three metres wide. In addition, Vista Digital provided a large mural piece for each of the lift lobby areas on all floors.
Urbanest specified that they wanted black and white images of London, so Vista Digital were able to draw upon their close connections to a number of photographers, eventually selecting images by Assaf Frank.
During July and August 2018, Vista Digital produced around 1,100 square metres of print for Urbanest.
The project, with a budget of between £20,000 and £40,000, was completed in time for the new university term in September.